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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30652

    Title: 日本製販提携の研究 : 垂直的協働関係の視点から
    Other Titles: The study of Japanese collaborative relationship among makers and retailers
    Authors: 簡書元;Chien, Shu-yuan
    Contributors: 淡江大學日本研究所碩士班
    任燿廷;Jen, Eau-tin
    Keywords: 市場通路;策略聯盟;威名;寶鹼;花王;JUSCO;market channel;Strategic Alliance;Wal-mart;P&G;Kao;Jusco;チャネル;略的提携;ウォルマート;P&G;ジャスコ;花王
    Date: 2006
    Issue Date: 2010-01-10 23:51:11 (UTC+8)
    Abstract: 現在的流通,隨著大型零售業的成長、市場上的排名上升、消費市場的成熟化,伴隨而來的零售業間的競爭越形激烈。使得通路之中的製造商、通路商以及零售商之間原有的垂直型市場通路關係面臨了巨大的衝擊。八零年代中期由威名開始具有實驗性質的製販同盟專案,藉由製造商與零售商之間戰略同盟關係的締結,降低了通路間的衝突,並建構了更為理想的通路關係。



    As all the major retailers continue to grow band as the consumer market becomes more mature, the competition in the retailing industry is becoming fiercer than before. The traditional market channel that involves manufacturers, wholesalers and retailers is also being severely impacted. During the mid-eighties, Wal-Mart started to establish experimental strategic alliances with its manufacturing supplier. The alliances allow Wal-Mart to leverage off the unique relationship and provide better product pricing to consumers, eliminate competition and become(make) a better market channel.
    This paper intends to do a detailed analysis on how strategic alliances form and compare the different strategic alliances which form between manufacturers and retailers in the United States and Japan. Before going into each individual case of such strategic alliances to investigate their operations, the article provides an in-depth history background, characteristic and the current development of the Japanese retailers since World War II.
    This conclusion focuses on the partnership of the strategic alliances. The strategic alliances create a mutual beneficial situation for both manufacturers and retailers by combining their strong suit. The alliances allow the manufacturers and retailers to control the market channel together and eliminate conflicts. Instead of putting resources into competition, the strategic alliances between manufacturers and retailers make them put more emphasis on cost reduction and co-research on PB products. By multiple case analyses, the paper educes the possibilities of Japanese strategic alliance.
    Appears in Collections:[日本研究所] 學位論文

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