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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30640

    Title: 日本企業的全球化策略 : 以豐田汽車為例
    Other Titles: Globalization strategy of Japanese corporation : a case study of Toyota
    Authors: 廖志宏;Liau, Jr-hung
    Contributors: 淡江大學日本研究所碩士班
    任燿廷;Jen, Eau-tin
    Keywords: 全球化;比較利益;多國籍企業;海外直接投資;現地生產;Globalization;comparative advantage;Multinational Corporation;Foreign Direct Investment;local production;グローバル化;比較優位;多国籍企業;海外直接投資;現地生産
    Date: 2007
    Issue Date: 2010-01-10 23:50:25 (UTC+8)
    Abstract: 全球經濟的發展,在如GATT以及WTO等國際組織經由貿易協商方式的努力之下,已將國與國之間的貿易障璧逐漸打破。近幾十年來,國際貿易以及海外直接投資都有巨幅的成長。在日益開放且競爭的經濟環境之下,企業如何將產品以最低的成本進行生產,並且在最短的時間內送達客戶的手中,已成為在國際市場競爭致勝的要素。企業在進行全球化佈局時,除了在本國從事其擅長的產品生產或勞務提供的經濟活動之外,一方面透過比較利益法則,在勞動成本更低的國家進行生產,一方面則為了更貼近市場而在海外進行行銷,此時多國籍企業以及海外直接投資也就應運而生。
    The global economy development, through trade consultation of GATT and WTO, trade bonds between country and country have been broken gradually. In the past decades, the international trade and oversea direct investment have the huge growth. Under the violent competition environment, how does the enterprise carry on the production by the lowest cost , and deliver to customer in the shortest time decides who’s the winner, has become the essential factor which sends in the international market competition.
    Automobile is the representative product of manufacturing industry, it concurrently has had several characteristics: 1) simultaneously, it is the world product, also the local product. 2) With high industry and economical influence. Because the automobile is assembled by multitudinous components, and needs many coordinating manufacturers, usually considered as motive power of economies.
    Toyota’s globalization strategy may be divided into the following two directions: First, is the sale abroad strategy for advanced industrialized country. Second is to develop local production following domestically automobile manufacturing policy in developed countries.
    The multinational enterprise is expanding the overseas market continually, and developing overseas local production must depend on different comparative advantage to make the production and marketing, even the brand strategy, to enable each place the foothold to display the synthesis effect but not chaotic pursue scale expansion, then has the positive help to the overall enterprise.
    Appears in Collections:[日本研究所] 學位論文

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