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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30339

    Title: 中國旅行業與導遊人員質量管理機制之探討
    Other Titles: A study to the supervision and administration system of the quality and quantity of the travel agency and the tourist guide in China
    Authors: 蔡政廷;Tsai, Cheng-ting
    Contributors: 淡江大學中國大陸研究所碩士在職專班
    張五岳;Chang, Wu-ueh
    Keywords: 質量管理機制;制度化;旅行業;導遊人員;Quality And Quantity Supervision And Administration System;Travel Agency Standardarization;Tourist Guide
    Date: 2008
    Issue Date: 2010-01-10 23:34:40 (UTC+8)
    Abstract: 中國旅行業質量管理制度化與質量管理的建立,近年來更以國際標準ISO9001列標準規範實施了旅行業服務品質管制的依據,並逐漸趨於成熟與精進。源自1988年起中國大陸旅行業旅行業質量管理制度之演變,從建構旅行社質量管理制度的「旅行社質量保證金」的實施、「陽光價格」、「誠信旅遊」、「白箱定價」等皆顯示制度變遷在中央之國國家旅遊局,及國營的大型旅行社集團如國旅、中青旅在引導旅行業界質量管理制度朝制度化之方向邁進,並逐漸獲致明顯的營運效益。

    The establishment of Chinese travel industry quality & quantity control and the standardization system, provides an approach to measure the efficiency of this system..In recent years,it has implemented the service quality & quantity control system in the travel industry, in accordance with the international ISO9000 series standard, and has gradually grown up to an advanced stage. The quality bond of travel agency is a special fund for protecting the travelers’rights. Although it plays a role in ensuring the quality of tourism, reduced the entanglements and the risks in transactions, the defects of the institution design have prevented it from being functional.

    Ever since the evolution of the Mainland China quality and quantity system of the travel industry in 1988 , which involved the establishment of the quality control systemof the travel agency, such as "The Act of The Administration of Travel agency ", the pratice of the "Travel Agency Quality & Quantity Recogniance ", the implementation of the so-called“Sunlight Price”,"Trust & Credit Tour Policy", the “White-Box Price Fix Policy" ,etc.These revolution all revealed the “Institutional Change Theory”played a significant role of promoting the quality and quantity control system,which the China National Touriam Administration and the state-run big travel agency enterprise group, including the China International Travel Service Tour Corporation , the China Youth Travel Service Tour Corporation , all contributed their efforts to the guidance to the advancement of the quality & quantity control system of China’s travel agency industry ,and gradually accomplished satisfatory management effectiveness.

    This research also provides suggestions and proposals for our travel agency industry for the promotion of out-bound tour to Mainland China. Business.Accordingly, also comes up with a feasible quality & quantity control system for our domestic travel agency industry together with tourist guides ,and the out-bound tour leaders as well.In addition to improve the current operating defections of the precaution measure of eventful tourism controversy, to evaluate and amend the regulations of the administration of domestic travel agency, to revise the requirement of the establishment of travel agency, and to enact the regulation of the qualification of travel agency manager,to raise tour contact insurance compensation standard, and the recogniaznce of a tour activity,consequently, to guarantee the quality and security of our tourism industry.

    The conclusion of the research provides a constructive approach to the formulation of travel agency,also the legislation of our national tourism administration authority, the tour industry, scholars and experts in relevant field.This research is expected to carry out with proposals for our government tourism administration authority,take the the pratice of legislation into consideration,in regard with the standard establishment , the classification of evaluation system of the Mainland China tourism administration authority,domestic and overseas,to come out with an expectation to the improvement of the quality & quantity control system of our travel industry.Eventfully, to guarantee the quality and safety of our tourism industry.,to promote our international image of excellent tour destination ,and to achieve our international tour competitiveness in Asian countries.
    Appears in Collections:[中國大陸研究所] 學位論文

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