|Abstract: ||論文提要內容： |
At present the world population structure has the aged tendency, from the high birth rate, the high mortality rate, transforms for the low birth rate, the low mortality rate. The advanced age population increases, to the medical demand along with it increase, a medical industry prospect piece favors. Taiwan marches into ranks of the advanced age country, populace health consciousness gains ground, the medical demand increases, the health insurance income and the disbursement existence dropping variance, creates the health insurance financial deficit. But after national health insurance implementation, the medical establishment toward the large-scale establishment, competes by the advanced precise medical equipment, hospital cost of operation increase. Also under the insurance premium limit excessively growth, the privately established large-scale hospital increases, like Chang Geng Hospital, Show Chwan Hospital, each hospital attains the medical service to pay volume to present glides down the tendency, the hospital profit reduces, the Taiwan medical service environment presents the competition intense condition. Compares with the various countries, the Taiwan medical service resources tends to saturated, the medical industry entered the mature period. For does not let the medical industry enter the decline time, starts to seek the opportunity which develops toward outside. Mainland China since the reform and open policy, the populace level of living improvement, the medical demand has increased, medical system gradually inopportune, medical resources distribution uneven, the practice of medicine manpower quality is irregular, is unable to meet the populace need. In order to solve the Chinese medical service problem, the Chinese government "Chinese and foreign joint venture, cooperative medical organization management policy" in 2000,the introduction foreign capital, promotes the Chinese medical service standard. The Chinese medical service industry is developing that is a good opportunity to enter its medical industry. Therefore, in order to let the Taiwan medical service organization be possible smoothly to enter the mainland medical service market, really has essential to understand the medical service industry, the market environment, the legal standard. This research study the international experience, proposed the Taiwan medical organization take mainland China third the kind of patterns as goal market, the medical traveling, the short-term in the hospital, sets up the hospital, hoped for can provide to the government the correlation unit, and intends to go to medical service of investor the mainland development to appraise the reference. Finally, this research discovered mainland China economy takes off, regarding the government by law standard hypothesis, the social order stable, the people''s knowledge standard promotion, but also comprehensively does not have stably to get up, investment risk relative enhancement. This research proposed three kind of patterns, set up the large-scale hospital pattern to enter universally, the capital must bigger, the risk is also bigger. Doctor organizes a group, the short-term in the hospital pattern, the investment amount is smaller, this research thought by the present stage mainland China situation, enters by the short-term in the courtyard elastic management way is the best pattern. Regarding the medical traveling, the Taiwan does not open mainland public figure comes the participation medical service traveling, the government also middle the thorough discussion. This research thought the future Taiwan like will be able to open the mainland buyers medical service traveling, the investment risk is smallest, will be able to pour into the new turning point for the Taiwan medical service industry.