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    题名: 兩岸三地推動企業營運總部之比較研究
    其它题名: A comparison analysis of promoting "business operation headquarters" in China, Hongkong and Taiwan
    作者: 許立晧;Hsu, Li-hao
    贡献者: 淡江大學中國大陸研究所碩士在職專班
    張五岳;Chang, Wu-ueh
    关键词: 競爭力;全球運籌;跨國企業;營運總部;Competitiveness;Globalization;internationalization;global management;multinational enterprise;operation headquarters
    日期: 2009
    上传时间: 2010-01-10 23:33:59 (UTC+8)
    摘要: 全球化使台灣面臨全新的政經局勢與國際競爭力,為了競爭於國際市場,企業營運必須不斷積極進行國際化佈局全球。
    台灣於1995年推動「發展台灣成為亞太營運中心計畫」,2000年進而推動「全球運籌發展計畫」,於2002年通過「推動企業營運總部行動方案」,並將推動企業營運總部納入「挑戰2008:國家發展重點計畫」的架構中,其營運總部(Headquarters)計畫係以規劃自由港區、獎勵企業營運總部、建設海空聯港、無障礙通關及產業全球運籌電子化等方案,吸引台商及跨國企業,將其營運總部設置在台灣,成為企業全球運籌惟幄的中心。
    台灣推動營運總部,非僅限於物流效率之提升,尚且包括人流、金流、資訊流等涵蓋面之發展。近年來鄰近台灣之香港及中國上海等均已爭相積極推動發展營運總部,尤以香港挾其為中國與國際經濟連接的橋樑及國際金融中心優勢等因素,自然吸引外資設立營運總部;上海則挾市場優勢積極吸引外資設立區域營運總部以促進經濟發展。
    本論文以兩岸三地即台灣、香港及中國上海等地區推動營運總部之比較命題進行研究與探討;有關在推動企業設立營運總部方面,藉由兩岸三地國際比較,瞭解彼等依其各自之願景和所居區位優勢及吸引跨國企業作法,對於推動營運總部發展所提出之環境政治、交通通訊、法律制度、行政環境等與外匯管制、貨幣政策及租稅優惠等措施,歸納整理彼等營運總部推動之模式與功能,透過瑞士洛桑管理學院(IMD)之國家競爭力評估指標,以SWOT探討比較分析,並參考香港、中國上海等推動發展營運總部策略所採取模式和政策措施,研提適合台灣推動發展營運總部發展模式,提供政府建議政策參考。
    Globalization has forced Taiwan to face a whole new situation not only politically but also economically. In order to maintain their competitiveness in the international market, Taiwan’s enterprises need to undergo constant internationalization phases and deployments.
    The government of Taiwan promoted the “Plan to Develop Taiwan into an Asia-Pacific Regional Operations Center” in 1995, followed by the “Plan for Global Deployment and Development” in 2000, and consequently the “Action Plan to Develop Taiwan as Headquarters of Enterprises” in 2002, which was within the framework of “Challenging 2008 – A National Development Plan”. Main purposes of this Action Plan are aimed at setting up “Free Harbors”, promoting “Headquarters”, building “Sea and Air Hubs”, implementing “Barrier-Free Customs Clearance System”, and supporting “Electric Business Management”, so that the enterprises, domestic and multinational likewise, are encouraged to set up their operation headquarters in Taiwan.
    Taiwan’s goals of promoting “operation headquarters” are not limited only in increasing the efficiency of logistic, but also in the development of human resources, finance, as well as information flow. However, to attract foreign investment to set up operation centers in Taiwan has become a much challenging task, especially in light of the rapid development of the neighboring competitors such as Hong Kong and Shanghai, which are also ambitiously aiming at becoming springboards for the Chinese inland market or serving as international finance centers.
    This dissertation will focus in the analysis and comparison of promoting operation headquarters among Taiwan, Hong Kong and Shanghai, their similarities and differences, their advantages and disadvantages, their strength and weakness, as well as their overall environment such as policies, transportation and communication, legal framework, administration, monitoring of foreign currencies, monetary policies, and tax incentives among others. Through the National-Competitiveness-Indexes of IMD (Lausanne, Switzerland), with the help of SWOT-analyses, and also comparing the policies and development models of Hong Kong and Shanghai, this study will provide with suggestions more suitable for Taiwan, so that the government of Taiwan can take them into account for future planning.
    显示于类别:[中國大陸研究所] 學位論文

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