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    題名: 中國大陸EMBA教育之研究 : 以中歐國際工商學院為例
    其他題名: Study on EMBA in China : case study China Europe international business school(ceibs)
    作者: 傅韻芳;Fu, Yun-fang
    貢獻者: 淡江大學中國大陸研究所碩士在職專班
    楊景堯;Yang, Ching-yao
    關鍵詞: 中歐國際工商學院;高階經營管理碩士;商學院;獨立辦學;創業模式;CEIBS;EMBA;BUSINESS SCHOOL;INDEPENDENT SCHOOL MANAGEMENT;BUSINESS CREATION METHODS
    日期: 2006
    上傳時間: 2010-01-10 23:33:35 (UTC+8)
    摘要: 台灣的第一學府台灣大學商研所自民國八十七年起開辦高階管理碩士學位班(EMBA),與大陸可說是同時開辦EMBA教育,但在這次2005年全球百大EMBA學院排名中竟未上榜,而中歐國際工商學院在建校僅十一年的光景中,就能將該學院EMBA排名推到全球的第13名。另大陸的北京大學及清華大學都有開設EMBA班,卻都比不上中歐國際工商學院所開設的EMBA班,其過人之處值得探討。
    本研究主要在探討中歐國際工商學院的屬性與特色,國際評鑑機構對它的評價,以及該校佔優勢的項目,並歸納研究發現供給國內商學院參考。
    為了能瞭解中歐國際工商學院佔優勢的項目,將依據中歐國際工商學院的辦學制度作為研究的途徑。包括該校體制的選擇;招生的方式;課程的設計和師資延攬有何獨到之處等來切入。找出該校不同及過人之處,並佐以開放式問卷來驗證本研究的結果,問卷訪談的取樣將以中歐國際工商學院的師資或行政人員為訪談的對象,藉以了解該校的辦學方式及實際運作情形。又為求蒐集資料之整體性,也將藉由問卷蒐集大陸教育界對中歐國際工商學院辦學方式的看法與評價,
    本研究所得出的結論如下:
    一、由研究中得知中歐國際工商學院的屬性,為採取「獨立辦學」以及「創業模式」的方式,擺脫了社會主義傳統的教育模式,才能在自由辦學的環境中獨樹一幟。二、雖因評鑑的單位不同,評鑑的指標各異,結果都是指出中歐國際工商學院EMBA佔優勢的一面,以及那些方面還可以有改善的空間。三、中歐國際工商學院佔優勢的項目包括:1.正逢大陸經濟起飛,私營企業家希望再深造時期。2. 校址設在上海這個易於吸收西方文化的城市。3.辦學理念持續化。4.中歐國際工商學院走的是專業、集中的路線,僅開辦MBA、EMBA及短期培訓經理人課程。5.應歸功於中歐國際工商學院擁有優良的師資。6 應歸功於中歐國際工商學院擁有完整的案例研討。7.並輔以國際一流的建築師設計的校舍,以及優良的教學設備。8.以及在各學習點畢業的校友全力的支持。9.更重要的是注重每一階段的細節。
    本研究的建議如下:
    一、 對中歐國際工商學院還可以借重自己的優勢另外再作一些延伸的工作:1.中歐是否能在
    台灣設學習點。2.自2005年中國政府對中歐國際工商學院不再補助的情況下,中歐國際工商學院是否可考慮發展創收(即校辦企業)來彌補預算的不足。二、對台灣各大專院校商學院的建議:1.效法中歐國際工商學院「獨立辦學」的制度,並徹底「國際化」,去國外辦招生。2. 在師資方面可否有不少於三分之一的課程由境外的名校老師擔任的明文要求。對於引進國外的優質的教育資源提供了政策的保證。
    National Taiwan University (NTU), the leading university in Taiwan, established the EMBA program in the School of Business in 1998. Almost at the same time, China also took its first steps in creating EMBA education. Consequently, in the 2005 top 100 international EMBA programs ranking, the NTU EMBA program did not make the cut, whereas its counterpart, CEIBS, in the short eleven-years of establishment, was able to place 13th among international EMBA programs. Also as impressive was the fact that while the prestigious Beijing University and Ching-hua University also had EMBA programs, both schools were unable to compete with CEIBS.

    Hence this study seeks to understand the direction and traits of CEIBS, the international evaluation and opinions on CEIBS, and the strength of its program, to provide domestic programs with comprehensive analysis.

    This study will focus on the management and administration of the CEIBS EMBA program, in order to understand its strong points. This includes the school system that was chosen, faculty and student recruitment methods, and course design as factors to understand the defining qualities and success of CEIBS. This study employs questionnaires to verify study results; subjects of questionnaires include the faculty and staff of CEIBS, in order to gain understanding of the workings of the school. To achieve comprehensive data, the opinions of the Chinese mainland education circle will also be gathered via questionnaire.

    This study has the following conclusions:
    1.The study understands that CEIBS is managed using “independent school management” and “business creation methods”. It is by this method, can the school break away from a traditional socialism education mentality and compete among an environment of independently founded schools.
    2.Though the organizations providing the school analysis and their standards are different, the results all conclude that CEIBS has an advantage and room for further improvement.
    3.CEIBS has advantages in the following areas: 1) It has encountered the era of great mainland economic growth where many private capitalists hope to further their business education. 2) They are located in Shanghai where western culture is easily absorbed. 3) A coherent and consistent method of school management. 4) CEIBS has a concentrated, professional direction of only having MBA, EMBA and short term management training courses. 5) Much credit must be given to their outstanding faculty. 6) Much credit must also be given to their complete collection of case studies for discussion. 7) They have superb facilities supplemented by excellent dormitories and buildings designed by internationally renowned architects. 8) The full support of every alumnus at each learning stage. 9) More importantly is their attention to detail at each stage.

    This study has the following suggestions:
    1) CEIBS may be able to use its advantage and further expand in the following ways: 1. Perhaps CEIBS can establish a learning branch in Taiwan. 2. With regards to the Chinese government no longer providing funding to CEIBS after 2005, perhaps CEIBS can contemplate establishing subsidiary businesses to cover the needed expenses. 2) Suggestions for Taiwan colleges and universities: 1. Follow in CEIBS’s footsteps by using “independent school management” and thoroughly “globalizing” by recruiting students abroad. 2. Faculty-wise perhaps it can be clearly stated that no less than one-third of the courses are taught by professors in leading schools internationally, thereby committing to the policy of introducing excellent international teaching staff..
    顯示於類別:[中國大陸研究所] 學位論文

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