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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30311

    题名: 中國大陸建築裝飾業經營策略之關鍵成功因素探討—以深圳地區為例
    其它题名: The study of the key successful factors of the management strategies of building decoration in China - the case study of Shenzhen
    作者: 彭芳芬;Peng, Fang-fen
    贡献者: 淡江大學中國大陸研究所碩士班
    劉燦樑;Liu, Tsann-liang
    日期: 2005
    上传时间: 2010-01-10 23:33:17 (UTC+8)
    摘要: 在市場經濟迅速發展的今天,企業面臨的競爭壓力越來越大。就裝飾企業而言,以往這種壓力更多地表現在國內同行業之間的競爭越來越激烈;而在中國加入WTO後,企業又面臨著與打入中國市場的外資企業的競爭,這無疑又加大了企業間的競爭力度。如何在激烈又複雜的競爭中保持優勢地位,這是每個企業都必須面臨的現實,了解經營策略之關鍵成功因素而塑造優勢的企業核心競爭力是裝飾業面對競爭的唯一出路。本研究以不論在數量且在質量上領先全國一二的深圳地區一級裝飾企業為對象。



    Today, the economy market is developed rapidly, the competition between the enterprises is become biger. In respect to building decoration, the competition situation is also fierce in the past; however, after China joins in WTO, the chinese enterprises have to run with other oversea enterprises, there is no doubt theat the competition has been strengthened. Each enterprise has to fact this reality and to realize the key successful fators for an enterprise in order to find out the core competition ability and to keep its advantage. This research target is no matter in the quantity and on quality of Shenzhen that are leading other enterprises in the whole country.
    The aim of this reserch is to study the competition enviroment building decoration in China. At first, we can observe that the entry conditions to building entreprise are easier than others, so the level of each enterprises are different that makes the competition environment more complicated. Secondly, with the social development and people living level growing, the modern decoration idea and technology has replaced the traditional thinking. And then, the stage of high profit decoration has been passed; the high quality, tiny profit stage has been come. Right now, the enterprises try to get the highest efficient scient management. Finally, the speed of getting and settling the field information is the keep point to an enterprise to life. In this study, with experts’ document review, there are six standard evalutation including “the total enterprises’s construction”, “the product conditions”, “marketing and sales”, “the factors of service”, “humman resource”, “outside enviroment”. Each assessment standard has tree to four detail indicators.
    After the survey conducted by seventeen managers and analyzed by Analytic Hierarchy Process (AHP), we can figure out the weights of criteria and the priority of key success factors choosing. Finally, we attain six indispensable key success factors: 1. improve constructions’s quality. 2. innovation and designed capacity of products. 3. brand of enterprise. 4. attendants education training. 5. organize collaboration and resources. 6. promote staff’s aptitude. The conclusion offers government, Chinese building decoration and academia to reduce the exploring cost as well as conclude some suggestions for the policy drafting, enterprise’s operating.
    显示于类别:[中國大陸研究所] 學位論文


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