Please use this identifier to cite or link to this item:
|Other Titles: ||The broadcasting industry in Mainland China after WTO|
|Authors: ||許家禎;Hsu, Chia-chen|
|Keywords: ||中國大陸;傳媒;電視;廣電集團;傳播政治經濟學;中央電視台;商品化;結構化;空間化;Mainland;Media;Television;The political economy of communications;CCTV;broadcasting group;commodification;structuration;spatialization|
|Issue Date: ||2010-01-10 23:32:42 (UTC+8)|
After China has joined the World Trade Organization（WTO）, the tertiary service media industry gradually opens. Facing the threats from overseas enterprise and the media group, the Chinese must be more prepared. Preparation including adjusting the entire media industry system before and after it joins the WTO as well as setting up the associations to prevent the crisis of overseas media from carving up the Chinese media market. However, the media in China is still a nation enterprise with business management characteristics; the media group is merely a kind of government behavior, not a market behavior that passing through naturally. Therefore, under the ambiguous property right, it often becomes a worry of the media enterprise management.
Since joined into WTO, China orientated with the economic globalization trend and connected with the world. China cautiously maintains its party’s sole unification. How to develop the economy and still maintain its ruling legitimacy ought to be the China’s primary issue. This research adopted Vincent Mosco’s publications in the 90''s: " The political economy of communication: rethinking and renewal", give the view of the theoretical framework of the contention political economy, and also propose commodification, Spatialization, and Structuration. These are the three processes in analyzing how the Chinese authority deal with the entire macroscopic media enterprise and the policy of the microscopic China Center Television（CCTV）, as well as the responses of Chinese media and CCTV .
Compared the time period before and after China joined the WTO, the broadcasting industry has changed. Because of the increase of foreign investments in advertisement, the audience rating and market share became vital standards of
each media. Therefore, the commodification branding of broadcasting industry is especially critical; In balancing with the foreign media, the cross media and transnational cooperation of Chinese broadcasting industry will continue to increase. China may absorb the management experience of foreign media and also take advantage from foreign media to strengthen themselves.
In addition, the changing of program or channel of television and the optimizing system are more common because of the adaptation to commodification and spatialization; Chinese is still transforming its market media. Even though there is a change or adjustment, it is still limited in the middle and bottom of media structure—the copy editor and interviewer layer. And the administrative decree of China is more essential than the market that eliminates naturally.
|Appears in Collections:||[中國大陸研究所] 學位論文|
All items in 機構典藏 are protected by copyright, with all rights reserved.