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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30153

    Title: 全球在地化 : 珠三角台商投資策略與佈局
    Other Titles: Glocalization : the investment strategies of Taiwanese businessmen and their embeddedness in the Pearl river delta
    全球在地化 : 珠三角臺商投資策略與佈局
    Authors: 錢怡婷;Chien, Yi-ting
    Contributors: 淡江大學中國大陸研究所碩士班
    陳德昇;Chen, Te-sheng;張五岳;Chang, Wu-ueh
    Keywords: 全球化;全球在地化;在地化;跨域投資;Globalization;Glocalization;Localization;Cross territory investment
    Date: 2006
    Issue Date: 2010-01-10 23:24:41 (UTC+8)
    Abstract: 台商赴大陸投資的行為,是全球化下必然的結果。中國大陸自改革開放以來,吸引全世界的外資進入這個充滿資源與商機之地投資。而隨著時空與環境的變遷,台商在大陸的投資已逐漸與當地資源、環境、甚至文化做結合,從中發揮更大的效益。
    Under the globalization, it is inevitable that Taiwanese investors are investing in China. China is full of resources and investment opportunity that has attracted the foreign capitals around the world. With various changes of circumstance, Taiwanese businessmen’s investment has integrated locally, and has created more benefit.
    The Pearl River Delta is one of the main areas where the Taiwanese businessmen are investing, their investment models and strategies have changed day by day. This study uses the “glocalization” as the approach to analyze the reason and the development, why Taiwanese businessmen are investing in the Pearl River Delta, and how they are integrated with the host society.
    Taiwanese investment in Mainland China is an inevitable result of the globalization. As a member of the global economy, Taiwanese enterprises have to relocate and invest in the global layout. To invest in Mainland China is a way to maintain their profit and to increase it. In the actual localization process, makes the optimum the policy, does take the risk plan as the diversion strength. “Think globally, act locally” is an important factor in their profit obtaining.
    Appears in Collections:[中國大陸研究所] 學位論文

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