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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30119

    Title: 中共「人民日報」報導台灣總統大選之內容比較分析研究 : 以一九九六年及二000年總統大選為例
    Other Titles: The comparison content analysis research of People's Daily on Taiwan's election : comparing 1996 and 2000's presidential election as an example
    中共人民日報報導台灣總統大選之內容比較分析研究 : 以一九九六年及二000年總統大選為例
    Authors: 蕭吉男;Hsiao, Chin-nan
    Contributors: 淡江大學中國大陸研究所碩士班
    張五岳;Chang, Wu-ueh
    Keywords: 人民日報;內容分析法;李登輝;陳水扁;People's Daily;Conntent Analysis;Lee Teng-hui;Chen Sui-ben
    Date: 2006
    Issue Date: 2010-01-10 23:23:07 (UTC+8)
    Abstract: 本研究內容主要是針對中國官辦、官編、發行量最大的報紙:人民日報,最能夠反映中國最高領導人意見,最能透析其決策動態的權威媒體,作內容分析研究,主題為該報在報導、評論台灣第一次、第二次總統大選時的各項反應及其強度,期能透過量化的數據完整地指出該報訊息選材、批判的輕重比例趨勢,再藉由質化資料,以詮釋其所代表的意義與價值。
    The topic of this research focuses on the newspaper, People’s Daily, which official publishes, reflects the opinion of China leadership and the strongest decision-making movement capturing canonical media. It is content analyze for reporting the first and the second presidential campaign of Taiwan. The dimensions of analyzing reports include the topic of article, the category of article, and the term of article.

    The reports on the presidential campaign of Taiwan in 1996 and 2000 are not much (115, 121), therefore this research uses all reports as samples to encode and count. These are results:
    (1) In comparison between reports in1996 and 2000, negative reports are more than positive ones.
    (2) “One China policy”, “One China, two policies”, “No leadership shifting will change the fact that Taiwan is a province of China”, “It is common hope to unite” are essential materials for reports on Taiwan.
    (3) “The unite power is stronger than independent power” and “The elections in Taiwan are elections in a local government” have become a standard attitude on reports on Taiwan after elections.
    (4) The threatening target on both literacy and military has shifted from the leader of Taiwan to the people of Taiwan. The strategy on propaganda has shifted from “placing the hope on the leader of Taiwan” to “placing the hope on the people of Taiwan”.

    People voting directly for presidents is an inevitable democratic trend in Taiwan, however, the fact that the winning elections of both Lee Teng-hui and Chen Sui-ben are hard for Communist Party of China to swallow. Out of choice, Communist Party of China only can repeat the statement “No leadership shifting will change the fact that Taiwan is a province of China” to end People’s People’s Daily’s temporary mission on propaganda.
    Appears in Collections:[中國大陸研究所] 學位論文

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