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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30100

    Title: 中國房地產仲介業關鍵成功因素之探討 : 以深圳地區為例
    Other Titles: The study on the key successful factors of the real estate intermediary industry in China : the case study of Shenzhen
    Authors: 劉振銘;Liu, Chen-ming
    Contributors: 淡江大學中國大陸研究所碩士班
    劉燦樑;Liu, Tsann-liang
    Keywords: 房地產仲介業;關鍵成功因素;深圳地區;分析層級程序法;real estate intermediary industry;key successful factors;Shenzhen;analytic hierarchy process(AHP)
    Date: 2005
    Issue Date: 2010-01-10 23:22:13 (UTC+8)
    Abstract: 隨著大陸加入WTO以來,逐年降低服務業的進入門檻,國內外大型的連鎖房地產仲介業者紛紛欲至大陸設置據點,面對中國競爭激烈的房地產市場,台灣更急需找出一套屬於自己的經營策略,而這策略必須能確保在高度競爭的環境下依然能獲利,這是相當重要的課題。有鑑於此,掌握房地產仲介業經營的關鍵成功因素並擬定出適當中國市場之策略,在今日競爭激烈的中國市場,就相形重要,唯有如此,才能使台商在中國經營房地產仲介能具有高度競爭力。

    3.以深度訪談法及分析層級程序法( AHP)應用在房地產仲介業上,找出該產業的關鍵成功因素,以供業者作為未來訂定策略與資源分配之參考。


    As since mainland China joined WTO, the entry threshold of the service industry was reduced year and by year, and domestic and international large-scale chain companies of the real estate intermediary industry set up the strongholds in mainland China one after another. In the face of China fierce competition of the real estate market, Taiwan urgently needs to find out a set of one’s own management tactics, which must be able to guarantee that still can make a profit under the highly competitive environment, and this is a very important issue. In view of this, to grasp the key successful factors of managing the real estate intermediary industry and plan to make the proper China market tactics in the keen competition of China market today is comparative important. It is the only way to make Taiwan Businessmen that manage the real estate intermediary industry in China can have high competitiveness.

    This research proposes the following three studying purposes
    1. Via this research, fully understand that the present
    industry situation, development, and management tactics
    of the real estate intermediary industry managed by China
    local and Taiwan businessmen.
    2. Review and arrange the related literature of management,
    competitive tactics and the key successful factors.
    3. Use depth interview process and analytic hierarchy
    process that apply to the real estate intermediary
    industry to find out the key successful factors of the
    industry, regard supporting industry proprietors as the
    reference of stipulating tactics and resource allocation
    in the future.

    This research mainly investigate the key successful factors of China real estate intermediary industry management, using the real estate intermediary industry of the area of Shenzhen of China as object, and literature review and questionnaire investigation process. Via the experts, scholars and literature review, five assessment standards are concluded, including ‘operate headquarters’, ‘products terms’, ‘marketing and sell’, ‘human resources’, and ‘operation terms’, and each assessment standard include four to five detailed indexes.

    This research regarded the high stratum administrative staffs as the questionnaire respondents, collected 22 datum of effective samples, and then proceeded analyzing in accordance with analytic hierarchy process. From different fields of experts’ views, five essential key successful factors in managing the real estate intermediary industry are obtained, including:
    1. The mastering of market information.
    2. The enterprise’s image of the chain system.
    3. Variety of the products.
    4. Attendants’ quality.
    5. The mastering of sale passageway.
    Appears in Collections:[中國大陸研究所] 學位論文

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