English  |  正體中文  |  简体中文  |  Items with full text/Total items : 50122/85141 (59%)
Visitors : 7891203      Online Users : 62
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/30067


    Title: La constitution d'un mode de vie "moderne" à Shanghai dans les années 1930 - analyses des publicités dans le magazine Linglong
    Other Titles: 從《玲瓏雜誌》裡影像廣告的分析來看 上海三O年代 ”摩登 ”生活的建構。
    The constitution of a new mode of "modern" life in Shanghai in 1930s : analysis of the advertisements in the magazine Linglong.
    Authors: 林雨芳;Lin, Yu-fang
    Contributors: 淡江大學法國語文學系碩士班
    蔡淑玲;Tsai, Shu-ling
    Keywords: 現代性;玲瓏雜誌;上海三O年代;消費社會;文化殖民主義。;modernity;magazine Linglong;Shanghai 30s;comsumer society;cultural imperialism;modernite;magazine Linglong;Shanghai dans les annes 1930;societe de consommation;imperialisme culturel
    Date: 2007
    Issue Date: 2010-01-10 23:19:30 (UTC+8)
    Abstract: 三O年代的上海歷經了社會、政治及文化方面的變革,而城市商業經濟方面的繁榮鼎盛、優越的印刷技術加上得天獨厚的地理位置,更是大大促使了雜誌期刊的流通性,此時上海儼然成為名不虛傳的印刷品重鎮。在諸多出版刊物中,女性雜誌尤受市民青睞,《玲瓏雜誌》─一本內含大量商品廣告及女性影像的袖珍尺寸女性雜誌,該期刊編輯內容充分帶有濃厚的西方文化霸權色彩,舉凡日常生活中食衣住行方面的摩登新穎物件或是精神知識層次上的進化優越觀點,幾乎都與西方歐美國家劃上等號。與此同時,上海的新興都市消費文化與當時大眾媒體試圖建構的摩登西方神話具有相當的辨證關係。
    事實上,三O年代的中國仍處於尋找建構他自己國家身分的階段,尚未完全轉化為布希亞所描述的法國六O年代消費社會,而羅蘭巴特所認為的神話符號系統也不全然得以套用於當時的中國社會狀態,所以,在這樣的符號系統與現實環境的落差之下,中國該如何透過西方國家的經驗摸索創造出屬於自己的國族認同身分亦或是其另類之現代性呢? 從後殖民主義的邏輯下去思考及批判,巴巴的殖民戲擬論述貼切地說明了上海這個半殖民的全球化城市如何接受吸收西方國家的文化霸權移植,進而揉合他自己本身獨特的風俗民情,發展出獨一無二的現代城市特質。
    本論文主要從文本出發,透過廣告影像的分析來看《玲瓏雜誌》如何建構出所謂的上海三O 年代”摩登”生活,試圖處理清楚如何從片段的解讀或是影像圖片的延伸想像來看”神話”建構的過程,而非著重於重建”現實”。另外,也同時將該時代的雜誌刊物與文學作品及電影作品略作比較,希冀能夠呈現三O年代大眾傳媒對於時代人物不同的詮釋觀點。最後,若能將中國與西方國家的交互關係放到今日台灣與中國的處境來思考會是本論文期許後續研究的重要觀點。
    This research emphasizes on analyzing the advertisements and the images in the magazine Linglong to see how it built up the “modern” life in Shanghai in 1930. Instead of tending to represent the reality of that specific time, the studies of decoding the picture and the discourse which are the most fundamental elements of a myth, became the first aim of the author. In other words, it’s the process of giving a birth to a myth drawing the best attention of the author. From the viewpoint of post-colonialism, Homi. Bhabha’s mimicry theory is believed to have a better interpretation of this half-colonized city, Shanghai, showing people how this legendary metropolis bowed to the Western cultural hegemony, and then, combined with their own traditions and customs to develop the distinguishing characteristic of a city. In the meantime, some other works of literature and of cinema are also highly considered in order to have a more complete vision of the mass media in 1930 towards this particular moment. In conclusion, it will be more significant to transmit the interaction between China and Western to Taiwan and China in the future study.
    Appears in Collections:[法國語文學系暨研究所] 學位論文

    Files in This Item:

    File SizeFormat
    0KbUnknown392View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback