Notebook computer industry is a high-tech industries, which has led to the emergence of TI industry and the tremendous changes in the socio-economic development. As the notebook with the flexibility, simplicity and efficiency advantages, the decision of its social effects and economic benefits. The past two years, with the notebook computers at lower prices, as well as with in performance close to desktop and notebook market, the rapid growth of sales shows a growth rate much higher than the desktop PC, indicates that the popularity of notebook computers are quietly times the advent of. However, we must see that the notebook computer industry is an enormous investment; income and risk of the industry co-exist. And how such a competitive market-based, product become a vital factor in how consumers react quickly to the fastest time to produce products that consumers like every business must face.
Product development and introduction of new project management model is not yet ripe, especially in the field of consumer electronics sectors. Cost management, quality management and the progress of management, there are many problems. Products faster replacement of the new product time to market is demanding, the project cycle corresponding compression; the competitors before the launch of more competitive and able to lead the trend of consumer products is necessary. R & D of new products from pre-production process to cost management, quality management and time management must be placed on an extremely important position. However, the existing New Product Introduction project management model is not the case, often as a result of putting too much emphasis on the quality and cost-to-market lead to a new scheme.
With many companies approach the application of project management activities of corporate management, project management has become an indispensable business content. Project management applied to all walks of life more and more new products, new services development. Modern IT technology in particular, the rapid development of information and knowledge in the form of mass and speed of communication, who mastered the information and knowledge, who will be in fierce competition in the market getting a head start. A time information management, technology management, knowledge management of good project management application has also been a great popularity. Project management should be in the new product introduction; you can serve the global strategy of enterprises, to build the core competitiveness, and ensure product quality, increase productivity, reduce costs, and facilitate knowledge management enterprise.
This paper introduces a new product into their own content, an analysis of the composition of notebook computers, analysis of the notebook market and technology development trends, a detailed description of a new product introduction process, and several new products into a misunderstanding a brief analysis. On project management conducted a detailed study describes the development of project management, project management, as well as the modern connotation of the system of project management for new product introduction project management of several important areas such as communication management, cost management and risk management discussed, and new product introduction in the application of the need for project management. Analysis of new products in the current notebook into successful or experience, as well as the reasons for the failure of analysis, focused on an analysis of the reasons for the failure, including the time, such as project management, project team-building is not sound, the project is not open communication, the project is not scientific, inadequate management of project risk and liability and other reasons unknown. This paper presents the final project management in the new product introduction, as well as the proposed strategies, such as the establishment of project selection criteria, to strengthen the control of the process of project implementation, strengthen R & D project risk management, establish and improve product R & D projects, as well as human resource management mechanism new product introduction and optimization of recycling processes, an analysis of the principles of business process optimization, process and methods, and the realization of a new product introduction process optimization.