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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/26461

    Title: 高等教育的藍海策略-明確定位、有效治理
    Authors: 楊國賜
    Contributors: 淡江大學教育政策與領導研究所
    Keywords: 高等教育;藍海策略;分類定位;治理;higher education;blue ocean strategy;classification;governance
    Date: 2006-11
    Issue Date: 2009-12-15 13:27:41 (UTC+8)
    Abstract: 本文旨在探究當前我國大學正面臨全球化激烈競爭的關鍵時刻,如何謀求應變策略,進行重大轉型。作者提出「藍海策略」的新管理機制,建議各大學校院考量學校的資源、條件與發展特色,來決定本身的任務,以及在市場機制下如何定位清楚,並試圖以產品區隔凸顯特色,以達成有效治理校務,全面提升大學教育品質與競爭力。
    Relation: 高等教育學術研討會:大學定位與治理
    Appears in Collections:[Master's Program, Graduate Institute of Educational Policy and Leadership] Proceeding

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