本研究利用八種經營績效分析方法衡量壽險業經營績效，並利用因素萃取法，萃取出市場佔有率與資產報酬率為影響壽險業經營的主要因素。而市場力量假說與管理效率假說於本實證皆成立。再者目前壽險業主要市場策略乃擴張市場佔率以增加獲利。再者，經營績效比較好的公司以開放前原有公司為主，此與市場佔率較大有密切關係。 The aim of this article is first to discuss managerial factors and efficiency by SFA, DFA, DEAP and Common Factors Analysis. This article is suggest to life insurance company should extend his market power, and improve his managerial efficiency. On other hands, the company importance managerial factors are market power and return of assets. The incumbent companies have more managerial efficiency than others companies, because they have more market power than other companies.
