淡江大學機構典藏:Item 987654321/24641
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/24641


    Title: 保險商品設計指引
    Authors: 賴曜賢;Lai, Yao-shyan
    Contributors: 淡江大學保險學系
    Date: 2003
    Issue Date: 2009-11-30 18:30:36 (UTC+8)
    Publisher: 臺北市：宏典文化出版股份有限公司
    Abstract: 作者藉其多年審查、顧問及教學之經驗，博覽群籍，將其要旨鐫刻於文字之間。書中設譬引證，凡例上百，立論精闢，系統井然。在森羅萬象的商品研發設計中，能讀此書，深究其精華與內容，自可得其三昧，而臻於至精至醇之境。 本書不僅可為保險公司研發商品，行銷與訓練之實務用書，更是一本大專院校教授保險經營、商品設計與行銷課程的好教材。書中內容涵蓋：保險商品開發過程、商品內容規劃、費率訂定、契約書內容、商品的監理，並附各式保險條款、商品銷售作業準則、商品審查要點等等。
    Relation: 初版
    Appears in Collections:[Graduate Institute & Department of Insurance Insurance] Monograph

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