English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51931/87076 (60%)
Visitors : 8487053      Online Users : 89
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/24425

    Title: 產品價格意識在私有品牌消費上的中介角色研究--路徑分析模型的探討
    Other Titles: The Mediate Effect of Price Consciousness on Purchasing Private Brand--The Application of Path Analysis Model
    Authors: 曾義明;Tseng, Yi-ming;黃富松
    Contributors: 淡江大學國際貿易學系暨國際企業研究所
    Keywords: 私有品牌;價格意識;路徑分析;Private brand;Price consciousness;Path analysis
    Date: 2003-06
    Issue Date: 2009-11-30 18:21:22 (UTC+8)
    Publisher: 交通大學管理學院
    Abstract: 本研究據相關文獻萃取出以價格面、品質面與零售商面三種主要的來源為影響私有品牌商品購買行為的因子、包括知覺風險、知覺價格-品質的關聯性、知覺全國性品牌價格之不合理。進一步建構知覺風險、知覺價格-品質的關聯性、知覺全國品牌價格之不合理、價格意識與私有品牌購買意願關係之理論模型,用以驗證私有品牌商品的購買行為。為了建立較為一般化的模式,本研究透過八種不同產品種類,並利用LISREL路徑分析,驗證這些變數與私有品牌購買意願間的關係,對於過去分歧的私有品牌的研究作一綜合性的整理。本研究最後並提出相關的結論與研究涵意供未來研究參考。
    This research develop a compressive framework (including the price, quality and distributor dimensions) for understanding the relationship among consumer price consciousness, perceived risk, perceived price-quality association, price unfairness of national brands, and attitude toward retailers. LISREL is applied to examine the relationships between these variables and consumers PLB purchase intention. Our findings shows that perceived risk and perceived price unfairness of national brands are significant antecedents of consumer price consciousness. Additionally, we also show that perceived risk and attitude toward retailers have a significant effect of private label purchase in some categories. Conclusion and further suggestions are also developed.
    Relation: 交大管理學報 23(1), 頁 151-181
    Appears in Collections:[國際企業學系暨研究所] 期刊論文

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback