A Cross-cultural comparison of customer value perceptions for products: consumer aspects in East Asia

淡江大學機構典藏 > 商管學院 > 國際企業學系暨研究所 > 期刊論文 > Item 987654321/24418

請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/24418

題名:	A Cross-cultural comparison of customer value perceptions for products: consumer aspects in East Asia
作者:	黃志文;Huang, Chih-wen;戴嬡坪;Tai, Ai-ping
貢獻者:	淡江大學國際貿易學系暨國際企業研究所
日期:	2003-11
上傳時間:	2009-11-30 18:21:07 (UTC+8)
出版者:	Emerald
摘要:	With increasing competition in the global marketplace, a prime and basic question for many enterprises is how to construct a global strategy for existing product mixes through standardization or localization, so as to achieve success in regional or local markets. The purpose of this paper is to investigate customer value perceptions of products, to view what variables are important to consumers, and lastly to make comparisons via a cross-cultural study. Using the same survey method to collect data from Taipei (Taiwan), Seoul (South Korea), Shanghai (China), and Tokyo (Japan), perceived customer values of products were collected together in a List of customer values. The results yielded a wide array of both crosscultural differences and similarities in East Asia.
關聯:	Cross cultural management : An international journal 10(4), pp.43-60
DOI:	10.1108/13527600310797685
顯示於類別:	[國際企業學系暨研究所] 期刊論文

文件中的檔案:

檔案	描述	大小	格式	瀏覽次數
A Cross-cultural comparison of customer value perceptions for products consumer aspects in East Asia.pdf		194Kb	Adobe PDF	1	檢視/開啟
index.html		0Kb	HTML	269	檢視/開啟

在機構典藏中所有的資料項目都受到原著作權保護.

TAIR相關文章