A Cross-cultural comparison of customer value perceptions for products: consumer aspects in East Asia

機構典藏 > College of Business and Management > Graduate Institute & Department of International Business > Journal Article > Item 987654321/24418

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Title:	A Cross-cultural comparison of customer value perceptions for products: consumer aspects in East Asia
Authors:	黃志文;Huang, Chih-wen;戴嬡坪;Tai, Ai-ping
Contributors:	淡江大學國際貿易學系暨國際企業研究所
Date:	2003-11
Issue Date:	2009-11-30 18:21:07 (UTC+8)
Publisher:	Emerald
Abstract:	With increasing competition in the global marketplace, a prime and basic question for many enterprises is how to construct a global strategy for existing product mixes through standardization or localization, so as to achieve success in regional or local markets. The purpose of this paper is to investigate customer value perceptions of products, to view what variables are important to consumers, and lastly to make comparisons via a cross-cultural study. Using the same survey method to collect data from Taipei (Taiwan), Seoul (South Korea), Shanghai (China), and Tokyo (Japan), perceived customer values of products were collected together in a List of customer values. The results yielded a wide array of both crosscultural differences and similarities in East Asia.
Relation:	Cross cultural management : An international journal 10(4), pp.43-60
DOI:	10.1108/13527600310797685
Appears in Collections:	[Graduate Institute & Department of International Business] Journal Article

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