English  |  正體中文  |  简体中文  |  Items with full text/Total items : 55221/89519 (62%)
Visitors : 10721298      Online Users : 21
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/24418

    Title: A Cross-cultural comparison of customer value perceptions for products: consumer aspects in East Asia
    Authors: 黃志文;Huang, Chih-wen;戴嬡坪;Tai, Ai-ping
    Contributors: 淡江大學國際貿易學系暨國際企業研究所
    Date: 2003-11
    Issue Date: 2009-11-30 18:21:07 (UTC+8)
    Publisher: Emerald
    Abstract: With increasing competition in the global marketplace, a prime and basic question for many enterprises is how to construct a global strategy for existing product mixes through standardization or localization, so as to achieve success in regional or local markets. The purpose of this paper is to investigate customer value perceptions of products, to view what variables are important to consumers, and lastly to make comparisons via a cross-cultural study. Using the same survey method to collect data from Taipei (Taiwan), Seoul (South Korea), Shanghai (China), and Tokyo (Japan), perceived customer values of products were collected together in a List of customer values. The results yielded a wide array of both crosscultural differences and similarities in East Asia.
    Relation: Cross cultural management : An international journal 10(4), pp.43-60
    DOI: 10.1108/13527600310797685
    Appears in Collections:[Graduate Institute & Department of International Business] Journal Article

    Files in This Item:

    File Description SizeFormat
    A Cross-cultural comparison of customer value perceptions for products consumer aspects in East Asia.pdf194KbAdobe PDF0View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback