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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/24401


    Title: Different cultural values reflected in customer value perceptions of products : A comparative study of Chinese and American
    Authors: 黃志文;Huang, Chih-wen;戴嬡坪;Tai, Ai-ping
    Contributors: 淡江大學國際貿易學系暨國際企業研究所
    Date: 2003-02
    Issue Date: 2009-11-30 18:20:24 (UTC+8)
    Publisher: European Marketing Association
    Relation: Journal of international marketing and marketing research 28(1), pp.37-56
    Appears in Collections:[國際企業學系暨研究所] 期刊論文

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