The Joint Effect of Product Involvement and Prior Knowledge on the Use of Information Sources and the Choice of Decision-Making Paths by Consumers

機構典藏 > College of Business and Management > Graduate Institute & Department of International Business > Journal Article > Item 987654321/24383

Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/24383

Title:	The Joint Effect of Product Involvement and Prior Knowledge on the Use of Information Sources and the Choice of Decision-Making Paths by Consumers
Authors:	張俊惠;Chang, Chun-hui;黃志文;Huang, Chih-wen
Contributors:	淡江大學國際貿易學系暨國際企業研究所
Date:	2002-06
Issue Date:	2009-11-30 18:19:41 (UTC+8)
Publisher:	International Journal of Management
Abstract:	This paper examines the joint effect resulting from the interaction between product involvement and prior knowledge, and to analyze how this joint effect can make an impact on the consumers' utilization of different information sources in their decision-making processes. The findings in this paper discover that when consumers have little prior knowledge of the product the external information sources utilized by the consumers will show a dominant influence over the decision-making process in spite of the high/ low product involvement they have. Moreover, this paper also shows that different groups (high/low product involvement with high/low prior knowledge) of consumers' decision-making paths are drastically different.
Relation:	International journal of management 19(2), pp.315-322
Appears in Collections:	[Graduate Institute & Department of International Business] Journal Article

Files in This Item:

File	Description	Size	Format
index.html		0Kb	HTML	181	View/Open
The Joint Effect of Product Involvement and Prior Knowledge on the Use of Information Sources and the Choice of Decision-Making Paths by Consumers.pdf		1315Kb	Adobe PDF	2	View/Open