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    Title: The Joint Effect of Product Involvement and Prior Knowledge on the Use of Information Sources and the Choice of Decision-Making Paths by Consumers
    Authors: 張俊惠;Chang, Chun-hui;黃志文;Huang, Chih-wen
    Contributors: 淡江大學國際貿易學系暨國際企業研究所
    Date: 2002-06
    Issue Date: 2009-11-30 18:19:41 (UTC+8)
    Publisher: International Journal of Management
    Abstract: This paper examines the joint effect resulting from the interaction between product involvement and prior knowledge, and to analyze how this joint effect can make an impact on the consumers' utilization of different information sources in their decision-making processes. The findings in this paper discover that when consumers have little prior knowledge of the product the external information sources utilized by the consumers will show a dominant influence over the decision-making process in spite of the high/ low product involvement they have. Moreover, this paper also shows that different groups (high/low product involvement with high/low prior knowledge) of consumers' decision-making paths are drastically different.
    Relation: International journal of management 19(2), pp.315-322
    Appears in Collections:[國際企業學系暨研究所] 期刊論文

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