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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/24377

    Title: 含數字性品牌名稱對品牌與產品認知效果之研究
    Other Titles: The Effects of Alpha-beta and Numeric Brand Name on Brand and Product Cognition
    Authors: 曾義明;林俊謀
    Contributors: 淡江大學國際貿易學系暨國際企業研究所
    Keywords: 含數字性品牌;產品認知;品牌認知;產品概念 Numeric brand name;Product cognition;Brand cognition;Product concept
    Date: 2001-12
    Issue Date: 2013-04-11 14:19:20 (UTC+8)
    Publisher: 臺北市:政治大學廣告學系
    Relation: 廣告學研究=The Journal of Advertising Research 17,頁61-81
    Appears in Collections:[國際企業學系暨研究所] 期刊論文

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