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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/24376


    Title: 品牌權益內涵之整合性的驗證--線性結構模式的比較
    Other Titles: Integrated Analysis of Brand Equity--Comparison of Various LISREL Model
    Authors: 曾義明;黃筱霈
    Contributors: 淡江大學國際貿易學系暨國際企業研究所
    Keywords: 品牌權益;線性結構關係分析;行銷組合 Brand equity;LISREL;Marketing mix elements
    Date: 2003-09
    Issue Date: 2013-04-11 14:19:16 (UTC+8)
    Publisher: 臺北縣:輔仁大學管理學院
    Relation: 輔仁管理評論=Fu Jen Management Review 10(3),頁27-55
    Appears in Collections:[Graduate Institute & Department of International Business] Journal Article

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