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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/23776

    Title: Customer Profitability Analysis: A CAPM Approach
    Other Titles: 銀行客戶獲利力分析
    Authors: 劉聰衡
    Contributors: 淡江大學財務金融學系
    Keywords: 銀行;客戶;獲利力;CPA
    Date: 1996-06
    Issue Date: 2009-11-30 17:53:10 (UTC+8)
    Publisher: 空中大學商學系
    Abstract: Customer Profitability Analysis (CPA) is used to analyze the total relationship between a bank and a customer. Unfortunately, most of the models used in the CPA ignore risk. By applying the CAPM, we can incorporate risk into CPA and make correct decision in pricing the loan. The mistakes of the traditional approaches can be avoided and the bank's valve can be marimized.
    Relation: 商學學報 4,頁 385-393
    Appears in Collections:[財務金融學系暨研究所] 期刊論文

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