English  |  正體中文  |  简体中文  |  Items with full text/Total items : 51756/86973 (60%)
Visitors : 8361421      Online Users : 95
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/23776


    Title: Customer Profitability Analysis: A CAPM Approach
    Other Titles: 銀行客戶獲利力分析
    Authors: 劉聰衡
    Contributors: 淡江大學財務金融學系
    Keywords: 銀行;客戶;獲利力;CPA
    Date: 1996-06
    Issue Date: 2009-11-30 17:53:10 (UTC+8)
    Publisher: 空中大學商學系
    Abstract: Customer Profitability Analysis (CPA) is used to analyze the total relationship between a bank and a customer. Unfortunately, most of the models used in the CPA ignore risk. By applying the CAPM, we can incorporate risk into CPA and make correct decision in pricing the loan. The mistakes of the traditional approaches can be avoided and the bank's valve can be marimized.
    Relation: 商學學報 4,頁 385-393
    Appears in Collections:[財務金融學系暨研究所] 期刊論文

    Files in This Item:

    File SizeFormat
    0KbUnknown206View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback