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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/23663


    Title: 企業贊助職業運動賽事效益之研究--以中華職棒為例
    Authors: 陳信宏;陳泰良;傅懷慧;韋伯韜
    Contributors: 淡江大學財務金融學系
    Keywords: 運動行銷;贊助效益;消費者態度
    Date: 2005-07
    Issue Date: 2009-11-30 17:48:30 (UTC+8)
    Publisher: 正修科技大學運動健康與休閒系體育室
    Relation: 運動健康與休閒學刊 3,頁 128-137
    Appears in Collections:[財務金融學系暨研究所] 期刊論文

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