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    题名: 零售業銷售促銷管理系統之研究
    作者: 蕭瑞祥;鄺君儀
    贡献者: 淡江大學資訊管理學系
    关键词: 零售業;促銷;行銷管理系統;系統發展;雛形製作;銷售管理;Retail Industry;Sales Promotion;Marketing Management System;System Development;Prototyping
    日期: 2002-05
    上传时间: 2009-11-30 14:30:04 (UTC+8)
    出版者: 臺北縣淡水鎮 : 淡江大學資訊管理學系; 高雄市 : 中華民國資訊管理學會
    摘要: 近年來零售業競爭激烈,為了吸引消費者前來購物,不斷的提高促銷預算,使用、搭配不同的促銷工具設計各式各樣的消費者銷售促銷(Customer salespromotion)方案。故本研究以設計零售業銷售促銷管理雛型系統配合深入訪談的方式,來探討零售業銷售促銷管理系統應具備的架構,以及零售業銷售促銷管理系統的需求與注意事項。
    With the rapid development in network technology, the Internet hasbecome a popular open system. Services of Information Retrieval andResource Sharing from Internet have brought a convenient gathering andlearning of knowledge. However, to collect knowledge and valuableexperience from Internet always occupy most of searching time in thefirst phase of learning. Especially it is more significant to furthermanage and deliver this useful information. In this era of knowledgemanagement, to inherit other's valuable experience and knowledge is avery important and efficient way to own more substantial know-how forcreation. Especially to eliminate the waste of source time andmanpower and retrieve the precise and imperative informationefficiently from Internet is the most hot subject in knowledgeeconomical domain. Hence, this paper plans to propose an approach tosolve this issue. The solution can be included three parts. One is tocollect useful information quickly from Internet. The other is toanalyze and manage information, furthermore, erase un-usefulinformation. Another is to deliver this information quickly byubiquitous way . Through the practical implementation, this approachis proven be feasible, useful and efficient.
    關聯: 第十三屆國際資訊管理學術研討會論文集(II)=Proceedings of the 13th International Conference on Information Management(II),頁131-138
    显示于类别:[資訊管理學系暨研究所] 會議論文


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