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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/21879


    Title: 消費者對置入式廣告的體驗與置入產品態度關係之研究
    Authors: 黃曼琴;Huang, Man-chin
    Contributors: 淡江大學企業管理學系
    Date: 2005-10-21
    Issue Date: 2009-11-30 13:44:42 (UTC+8)
    Publisher: 政治大學廣告系
    Relation: 第十三屆廣告暨公共關係研討會,頁63
    Appears in Collections:[企業管理學系暨研究所] 會議論文

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