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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/21666

    Title: 台灣中小企業發展策略之一研究
    Other Titles: A Study on Development Strategy for Small & Medium Enterprises of Taiwan
    Authors: 楊維楨;Yang, Wei-Tzen;陶學燁;Tao, H.Y.
    Contributors: 淡江大學經營決策學系
    Keywords: 台灣中小企業;主要問題;SWOT 分析;策略發展;Small and medium enterprises of Taiyan;Main problems;SWOT analysis;development strategy
    Date: 1998-03-01
    Issue Date: 2009-11-30 13:36:42 (UTC+8)
    Publisher: 臺北縣淡水鎮 : 淡江大學
    Abstract: 本研究旨在展望與探討環境變遷下台灣中小企業之發展策略,首先對中小企業做定義;並介紹台灣中小企業之主要特性與現況。其次分析在現代環境便簽下,中小企業所面臨的各種問題,最後提出克服者些困難的各項策略,並舉實際例子加以說明。
    The purpose of this study is to give projection and strategy for small & medium enterprises (SME) ofTaiwan under changing environment.
    The definition of SME is given first, characteristics and the situations of SME in Taiwan are also presented. Next, the main problems which SME faced under modern changing environment are analyzed by using SWOT (strength, weakness, opportunities and threats). In the last, the strategies to overcome these difficulties are proposed with some illustrative examples.
    Relation: 第五屆(98')海峽兩岸管理科學學術研討會論文集,頁290-316
    Appears in Collections:[管理科學學系暨研究所] 會議論文

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