加入WTO後，我國汽、機車產業競爭行為與公平交易法之適用性探討

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Title:	加入WTO後，我國汽、機車產業競爭行為與公平交易法之適用性探討
Authors:	李培齊;張紘炬;張力;李家悅;黃凱溶
Contributors:	淡江大學經營決策學系;淡江大學企業管理學系
Keywords:	世界貿易組織;汽車業;機車業;公平交易法;World Trade Organization;Automobile Industry;Motorcycle Industry;Fair Trade Law
Date:	2003
Issue Date:	2009-11-30 13:36:27 (UTC+8)
Publisher:	臺北市：行政院公平交易委員會
Abstract:	台灣在經濟起飛，國民生活水準大幅提昇之下，大眾運輸系統已不能滿足國人在交通上的需求。雖然政府極力的在都會區建造大眾捷運系統，但在道路日漸拓寬、公路網路系統逐漸成熟的態勢之下，汽、機車是國人用以代步的主要選擇之一，也因此汽、機車產業內各廠商的競爭程度與日遴增。此一競爭態勢在我國加入世界貿易組織WTO 後，將因為國外競爭品牌的侵入而更加明顯，汽、機車業者為了應付其所面臨的競爭威脅，在作法上可能會採取合縱連橫的方式，或產生其他一些與公平交易法相恆觸的競爭行為。為了維持汽、機車市場在公平競爭環境下的長期性發展，同時使國內的汽、機車業者不至於因加入WTO後而輯觸國際競爭環境的規範，因而構思執行本研究計畫。本計畫將探討國內汽、機車產業的歷史及廠商彼此間競爭行為的演變過程，從其間分析出汽、機車產業的競爭行為，藉以研判在入會後，我國汽、機車產業在維持競爭優勢下所可以採行的因應之道，並從公平交易法的適用性上，討論業者與政府間所應產生的互動。 Mass transportation system could no longer satisfy consumers' transportation needs after the economic development of Taiwan and the subsequent dramatic improvement of living standards. Even though the Government has been actively developing mass transit system in metropolitan areas, the more and more fully developed highway systems have made motorcycles and automobiles two of the major alternatives as consumers' transportation choices. The competition within the two industries, respectively, is therefore intensified over the years; and the situation could only get more heated than even after Taiwan becomes a member of the World Trade Organization. Managers, acquisitions, strategic alliances, and other competitive behaviors that might be in direct conflict with the National Fair Transaction Act would all occur. The purpose of this project is therefore two-fold. One is to maintain the long-term development of the automobile and motorcycle industries under a fair and balanced competition environment; and the other is to avoid any possibility of international sanctions after Taiwan being a member of the WTO. This project will first study the history of the competitive situations within the two industries and the competitive behaviors of the domestic automobile and motorcycle makers' possible strategic moves. Finally, the National Fair Transaction Act will be applied to see what interactions should be initiated between automobile and motorcycle makes and the Government. Mass transportation system could no longer satisfy consumers' transportation needs after the economic development of Taiwan and the subsequent dramatic improvement of living standards. Even though the Government has been actively developing mass transit system in metropolitan areas, the more and more fully developed highway systems have made motorcycles and automobiles two of the major alternatives as consumers' transportation choices. The competition within the two industries, respectively, is therefore intensified over the years; and the situation could only get more heated than even after Taiwan becomes a member of the World Trade Organization. Managers, acquisitions, strategic alliances, and other competitive behaviors that might be in direct conflict with the National Fair Transaction Act would all occur. The purpose of this project is therefore two-fold. One is to maintain the long-term development of the automobile and motorcycle industries under a fair and balanced competition environment; and the other is to avoid any possibility of international sanctions after Taiwan being a member of the WTO. This project will first study the history of the competitive situations within the two industries and the competitive behaviors of the domestic automobile and motorcycle makers' possible strategic moves. Finally, the National Fair Transaction Act will be applied to see what interactions should be initiated between automobile and motorcycle makes and the Government.
Relation:	第十屆競爭政策與公平交易法學術研討會論文集，頁665-722
Appears in Collections:	[Department of Management Sciences] Proceeding [Graduate Institute & Department of Chinese] Proceeding

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