本研究從人機系統的觀點,針對使用者的需 求,了解在設計消費者問卷時所需考慮到之因素 ,並整理出必須注意到之原則。藉由消費者行為 模式,專家共識及電腦輔助設計之觀念將此規則 予以程式化,以協助研究人員在設計問卷時能作更詳盡與廣泛的考量,並增進其設計的效率。 The main purpose of the study is trying to reduce the time and cost needed to develop a questionnaire by the aid of the computer, using a semi-structure design procedure to decrease the possibility of mistakes made by human, and elevating the value of information derived from questionnaire interviews. In the implementation of the system, the special character of it is to include the consumer behavior model, a very attractive concept in marketing research. By the help of the model, the designer of a questionnaire will easily understand the goal for the questionnaire and the direction of the research. The quality and design speed of a questionnaire will be elevated by the search in database and the implantation of designer's subjective opinions. In the future, the system is expected to connect with other marketing software to improve the automation degree of marketing research.
關聯:
中阿資訊縮影學術交流會議論文集=Proceedings of Symposium on Chinese-Arabian Information and Micrographic=Management，頁204-229
