淡江大學機構典藏:Item 987654321/21135
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 62797/95867 (66%)
Visitors : 3734206      Online Users : 401
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/21135


    Title: 全球資訊網橫幅廣告有效性之分析研究
    Authors: 高志宏;李鴻璋;傅志忠
    Contributors: 淡江大學資訊管理學系
    Keywords: 橫幅廣告;廣告效益;超鏈結;注意的刺激決定因子;Ad Banner;Advertising Effectiveness;Hyperlink;Stimulus Determinants of Attention
    Date: 1998-07-01
    Issue Date: 2009-11-30 13:15:06 (UTC+8)
    Publisher: 淡江大學資訊管理研究所
    Relation: 資訊管理展望 1(1),頁 79-92
    Appears in Collections:[Graduate Institute & Department of Information Management] Journal Article

    Files in This Item:

    File SizeFormat
    0KbUnknown300View/Open

    All items in 機構典藏 are protected by copyright, with all rights reserved.


    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback