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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/21135

    Title: 全球資訊網橫幅廣告有效性之分析研究
    Authors: 高志宏;李鴻璋;傅志忠
    Contributors: 淡江大學資訊管理學系
    Keywords: 橫幅廣告;廣告效益;超鏈結;注意的刺激決定因子;Ad Banner;Advertising Effectiveness;Hyperlink;Stimulus Determinants of Attention
    Date: 1998-07-01
    Issue Date: 2009-11-30 13:15:06 (UTC+8)
    Publisher: 淡江大學資訊管理研究所
    Relation: 資訊管理展望 1(1),頁 79-92
    Appears in Collections:[Graduate Institute & Department of Information Management] Journal Article

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