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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/21113

    Title: 多媒體應用在觀眾服務之研究--以國立科學工藝博物館為例
    Other Titles: Multi-media Applications in Customer Service: A Study of the National Science and Technology Museum (Synopsis)
    Authors: 黃振中
    Contributors: 淡江大學資訊管理學系
    Date: 2000-01-01
    Issue Date: 2009-11-30 13:14:19 (UTC+8)
    Publisher: 科學工藝博物館
    Abstract: 多媒體是指同時有文字、圖形、聲音、影像、動畫及視訊的媒介物,多媒體的原理應用在許多媒體上,並組成數位化的媒體,故二十一世紀可以稱為「數位化多媒體時代」。現代化的博物館兼具教育、展示、研究、蒐藏、休閒、娛樂等功能,隨著社會型態的改變,已不能再秉持傳統方式發揮教育及服務的功能,應運用多媒體產品編輯、組合、儲存及互動性高等優勢來提昇服務品質。本文以國立科學工藝博物館為例,介紹在服務觀眾方面,藉高科技戶外電子媒體,結合聲音、動畫以及影像,播放館內最新活動以及最新科技訊息以服務觀眾,特別是由同仁自行設計腳本及製作動畫;另介紹數位化聲音及電腦語音端末導覽系統在博物館的應用,以現有的設備及軟體,開發多媒體電腦教材來輔助科學演示活動,期與觀眾產生更多互動效果,以達到學習與娛樂多樣化的目標。
    Today's museum is a major source of relaxation, learning and pleasure for the public. How can a museum serve visitors by letting them know something about what it has to offer before they enter the display areas? And what can it do to reinforce the effects of the displays and insure that their visit will be enjoyable? Advances in technology have made it possible to utilize computers as part of the communications interface between the museum and the visitor, particularly in multi-media and internet applications, and these applications should be utilized as fully as possible in display and educational materials in the museum. The term multi-media is everywhere in print and on the air these days. Multi-media offers highly effective use of sound and light that commands the attention of the viewer and gives it tremendous potential in teaching and recreational applications. Multi-media means multiple media and includes everything from text to graphics, sound, film, animation and other types of visual and audio media. Usually the various media are coordinated through a computer which controls various hardware such as videotape machines, laser disk players, CD audio or CD-ROM and other equipment in a changing mix of pictures, sounds, cartoons, images, film clips and other sources. The aim is to make the communications interface between people and computer as close as the interface between people and people (contact eye to eye, mouth to mouth and heart to heart), with information that can be accessed any time it is needed. In our changing society the museum cannot afford to hold to traditional ways of educating and serving the public. Multi-media with its high degree of editing, compiling, storing and interactive functions can help to improve the quality of service that we offer to visitors. This article touches on topics such as the digitized museum, computer-aided learning and the use of multi-media in digital displays, all of which point up the growing importance of multi-media in the museum. Multi-media services now available in the National Science and Technology Museum include a high-tech outdoor LED display, digital sound systems, a museum guide system using computer monitors and various demonstrations of science and technology. The LED display features sound, images and animation to introduce the museum and current activities for visitors as they are entering the building. Once inside they can take advantage of a guided tour on cassette audio apes as well as the computer monitor guides throughout the facility On weekends and holidays multi-media demonstrations are combined with special props, prepared scripts and even interactive setups for more effective learning in an entertaining and lively atmosphere. Computer technology changes almost every day and offers a variety of applications for serving museum visitors which simply cannot be overlooked. The National Science and Technology Museum is now capable of developing its own scripts for multi-media shows and displays, but our expertise is still fairly limited in some areas. We are working to utilize our existing systems and develop still more sophisticated hardware and software that can be used to translate our many years of experience into even better displays and service to our public.
    Relation: 科技博物 4(1),頁 88-98
    Appears in Collections:[Graduate Institute & Department of Information Management] Journal Article

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