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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/21063


    Title: Exploring knowledge contribution from an OCB perspective
    Authors: 游佳萍;Yu, Chia-ping;朱彩馨;Chu, T. H.
    Contributors: 淡江大學資訊管理學系
    Keywords: Leader–member exchange;Organizational citizenship behavior;Knowledge sharing;Virtual community
    Date: 2007-04-01
    Issue Date: 2009-11-30 13:12:35 (UTC+8)
    Publisher: Elsevier
    Abstract: As participation in virtual community becomes popular, it is important to know how to encourage individuals to contribute actively and assist other members share their expertise. Through the lens of organizational citizenship behavior (OCB), we explored the factors that facilitate voluntary knowledge sharing in a virtual community. We examined OCB in online gaming communities in which various behaviors can contribute to the community (the team) or to individuals (team members). Our aim was to gain insight into ways of creating an environment that facilitated voluntary sharing of knowledge. Our findings suggested that effective leader–member exchange relationships, the attractiveness of the group to individuals, and affection similarity were important in establishing a virtual environment within which voluntary contributions could be promoted effectively. In addition, our study suggested that better quality leader–member exchange relationships and positive affection toward the virtual team enhanced OCB.
    Relation: Information & Management 44(3), pp.321-331
    DOI: 10.1016/j.im.2007.03.002
    Appears in Collections:[資訊管理學系暨研究所] 期刊論文

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