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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/20627

    Title: 探討消費者資訊豐富度對網路購物之購物意願模式研究--以大學生選購3C產品為例
    Other Titles: A Study of Consumers' Information Richness and Purchase Intention on the Internet: A Case Study of Undergraduate Students Purchasing 3C Products
    Authors: 溫博仕;曾乾凱
    Contributors: 淡江大學統計學系
    Keywords: 資訊豐富度;網路購物;結構方程模式;線性結構關係;Information richness;Internet shopping;Structural equation modeling;Linear structure relation;LISREL
    Date: 2006-12
    Issue Date: 2013-03-12 12:26:58 (UTC+8)
    Publisher: 臺北縣:淡江大學
    Abstract: 本研究以九十四學年度淡江大學日間部學生做為研究對象,探討學生選購3C產品時,在網路購物通路中,消費者資訊豐富度對網路購買通路之購物意願的影響。所探討的資訊豐富度是由交易安全性、商店聲譽、推薦資訊、產品資訊以及行銷刺激五個變項所組成,經由知覺風險與信任兩中介變項影響消費者的購物意願,透過LISREL分析,建構出適合網路購物通路購物意願之結構模式。
    Relation: 淡江人文社會學刊=Tamkang Journal of Humanities and Social Sciences 28,頁1-34
    Appears in Collections:[Graduate Institute & Department of Statistics] Journal Article

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