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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/20192


    Title: 參與動機、互動類型與忠誠計畫對虛擬社群忠誠度關聯性之研究
    Other Titles: A Research of the Relationships between Participant Motivations, Interactive Type and Loyalty Program to Virtual Community Loyalty
    Authors: 白滌清;蘇美惠
    Contributors: 淡江大學企業管理學系
    Keywords: 虛擬社群;參與動機;互動類型;忠誠計畫;忠誠度
    Date: 2003
    Issue Date: 2013-01-14 15:52:44 (UTC+8)
    Publisher: 嘉義縣:南華大學管理科學研究所
    Relation: 管理科學研究=Management Sciences Research 1(1),頁1-18
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

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