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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/20190


    Title: 滿意度與忠誠度間之各類型連結力對消費行為影響之研究--以行動電話為例
    Other Titles: The Research of the Bonds between Satisfaction and Loyalty Influencing on the Cell Phone Consumption
    Authors: 白滌清;楊雲光
    Contributors: 淡江大學企業管理學系
    Keywords: 顧客滿意度;連結力;忠誠度;行銷組合
    Date: 2004-01
    Issue Date: 2013-01-14 15:53:25 (UTC+8)
    Publisher: 臺北縣:淡江大學企業管理學系
    Relation: 管理研究學報=Management Research 4(1),頁23-48
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

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