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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/20186


    Title: 現有顧客對人身保險再購意願之研究--以Y人壽保險公司之保戶為個案
    Authors: 王居卿;林招凰
    Contributors: 淡江大學企業管理學系
    Keywords: 顧客關係品質;顧客滿意度;保險事件;再購買;Customer relationship quality;Customer satisfaction;Insurance incident;Repurchase
    Date: 2006-09
    Issue Date: 2013-04-11 14:32:13 (UTC+8)
    Publisher: 臺北縣:輔仁大學管理學院
    Relation: 輔仁管理評論=Fu Jen Management Review 13(3),頁67-89
    Appears in Collections:[企業管理學系暨研究所] 期刊論文

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