廣告展露的促發效果對決策行為之研究

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Title:	廣告展露的促發效果對決策行為之研究
Other Titles:	The Priming Effect of Advertising Exposure on Decision Making
Authors:	李月華;Li, Yueh-hwa;顏秀玲
Contributors:	淡江大學企業管理學系
Date:	2007-07-01
Issue Date:	2009-11-30 12:34:27 (UTC+8)
Publisher:	研究與發展管理期刊社
Relation:	研究與發展管理 19，頁 192-198
Appears in Collections:	[Graduate Institute & Department of Business Administration] Journal Article

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