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    Title: Channel coordination and transaction cost: A game-theoretic analysis
    Authors: Chen, Miao-sheng;張紘炬;Chang, Horng-jinh;Huang, Chih-wen, Liao, Chin-nung
    Contributors: 淡江大學經營決策學系
    Keywords: Transaction cost;Channel coordination;Distributor;Game theory
    Date: 2006-02-01
    Issue Date: 2009-11-30 12:32:46 (UTC+8)
    Publisher: Elsevier
    Abstract: Traditional research identified equilibrium marketing channel coordination by using a classical demand function, and classical economic theory often ignored transaction costs. This paper develops a transaction cost linear demand function to investigate channel decision marking when transaction costs exist. Game theory is used to compare a non-cooperative equilibrium of a differential game played under Stackelberg strategies. By focusing on the effect of the distributor's transaction costs with respect to the marketing decision variables, especially the transaction cost and profit distribution, a fuller understanding of the entire decision structure is obtained. Some results are surprising, which set up the benchmark comparisons for future work in this area.
    Relation: Industrial Marketing Management 35(2), pp.178-190
    DOI: 10.1016/j.indmarman.2005.03.007
    Appears in Collections:[Graduate Institute & Department of International Business] Journal Article
    [Department of Management Sciences] Journal Article
    [Department of Management Sciences] Journal Article

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