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    jsp.display-item.identifier=請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/20078

    题名: Channel coordination and transaction cost: A game-theoretic analysis
    作者: Chen, Miao-sheng;張紘炬;Chang, Horng-jinh;Huang, Chih-wen, Liao, Chin-nung
    贡献者: 淡江大學經營決策學系
    关键词: Transaction cost;Channel coordination;Distributor;Game theory
    日期: 2006-02-01
    上传时间: 2009-11-30 12:32:46 (UTC+8)
    出版者: Elsevier
    摘要: Traditional research identified equilibrium marketing channel coordination by using a classical demand function, and classical economic theory often ignored transaction costs. This paper develops a transaction cost linear demand function to investigate channel decision marking when transaction costs exist. Game theory is used to compare a non-cooperative equilibrium of a differential game played under Stackelberg strategies. By focusing on the effect of the distributor's transaction costs with respect to the marketing decision variables, especially the transaction cost and profit distribution, a fuller understanding of the entire decision structure is obtained. Some results are surprising, which set up the benchmark comparisons for future work in this area.
    關聯: Industrial Marketing Management 35(2), pp.178-190
    DOI: 10.1016/j.indmarman.2005.03.007
    显示于类别:[國際企業學系暨研究所] 期刊論文
    [管理科學學系暨研究所] 期刊論文
    [管理科學學系暨研究所] 期刊論文


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