English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 60696/93562 (65%)
造訪人次 : 1054599      線上人數 : 26
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/20078

    題名: Channel coordination and transaction cost: A game-theoretic analysis
    作者: Chen, Miao-sheng;張紘炬;Chang, Horng-jinh;Huang, Chih-wen, Liao, Chin-nung
    貢獻者: 淡江大學經營決策學系
    關鍵詞: Transaction cost;Channel coordination;Distributor;Game theory
    日期: 2006-02-01
    上傳時間: 2009-11-30 12:32:46 (UTC+8)
    出版者: Elsevier
    摘要: Traditional research identified equilibrium marketing channel coordination by using a classical demand function, and classical economic theory often ignored transaction costs. This paper develops a transaction cost linear demand function to investigate channel decision marking when transaction costs exist. Game theory is used to compare a non-cooperative equilibrium of a differential game played under Stackelberg strategies. By focusing on the effect of the distributor's transaction costs with respect to the marketing decision variables, especially the transaction cost and profit distribution, a fuller understanding of the entire decision structure is obtained. Some results are surprising, which set up the benchmark comparisons for future work in this area.
    關聯: Industrial Marketing Management 35(2), pp.178-190
    DOI: 10.1016/j.indmarman.2005.03.007
    顯示於類別:[國際企業學系暨研究所] 期刊論文
    [管理科學學系暨研究所] 期刊論文
    [管理科學學系暨研究所] 期刊論文


    檔案 描述 大小格式瀏覽次數
    Channel coordination and transaction cost A game-theoretic analysis.pdf192KbAdobe PDF2檢視/開啟



    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋