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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/20056

    Title: Mining customer knowledge for electronic catalog marketing
    Authors: 廖述賢;Liao, Shu-hsien;Chen, Yin-ju
    Contributors: 淡江大學經營決策學系
    Keywords: Data mining;Knowledge extraction;Relational database;Direct marketing;Electronic catalog marketing
    Date: 2004-11-01
    Issue Date: 2009-11-30 12:31:27 (UTC+8)
    Publisher: Elsevier
    Relation: Expert Systems with Applications 27(4), pp.521-532
    DOI: 10.1016/j.eswa.2004.05.013
    Appears in Collections:[管理科學學系暨研究所] 期刊論文

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