淡江大學機構典藏:Item 987654321/19896
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 62822/95882 (66%)
造訪人次 : 4028623      線上人數 : 579
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/19896


    題名: Fuzzy inventory model for deteriorating items with permissible delay in payment
    作者: Chen, L. H.;歐陽良裕;Ouyang, Liang-yuh
    貢獻者: 淡江大學經營決策學系
    關鍵詞: Fuzzy inventory;Interval-valued fuzzy number;Permissible delay in payment;Signed distance;Triangular fuzzy number
    日期: 2006-11
    上傳時間: 2009-11-30 12:25:57 (UTC+8)
    出版者: Elsevier
    摘要: The literature indicates that corporate reputation has been acknowledged as having the potential to impact customer loyalty and behavior toward an organization (Barich & Kotler, 1991; Nha & Gaston, 2001). More importantly, the influence of corporate reputation can be expected to become more critical when a company needs to provide high quality service to its customer (Cretu & Brodie, 2007). Corporate reputation-related studies are increasing; in addition, the indices that have been utilized differ from one study to another (Chen & Chen, 2008). Recently, studies on the Taiwanese leisure service industry in accordance with the reputation indices proposed by Hung (2002) found that in the opinion of the experts, Uni-President Health Resort is the benchmark among the Taiwanese leisure service industry (Chen & Chen, 2008). The study argued that such a finding is acquired from the opinions of related background experts; nevertheless, since customer satisfaction plays a crucial role in determining the long-term development of the leisure service industry, the aim of this study is to utilize the opinions of customers with the Fuzzy Integral and Fuzzy Measure methods to determine the precise value of the performance reputation of Uni-President Health Resort. The main finding of this study is that in the opinions of members of Uni-President Health Resort, its performance reputation is between "Moderately good" and "Good" in linguistic variables. This result means that although the reputation of Uni-President Health Resort is high among leisure service resorts in Taiwan, it still needs to improve to achieve prominence in customers' minds. Further discussion of the key research findings of this study and some suggested directions for future research are provided.
    關聯: Applied Mathematics and Computation 182(1), pp.711-726
    DOI: 10.1016/j.amc.2006.04.035
    顯示於類別:[管理科學學系暨研究所] 期刊論文

    文件中的檔案:

    檔案 大小格式瀏覽次數
    index.html0KbHTML32檢視/開啟

    在機構典藏中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - 回饋