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    題名: A dynamic model of the effect of consumer's internal reference prices adjustment on demand function shifting
    作者: Chen, Miao-sheng;Chen, C. B.
    貢獻者: 淡江大學經營決策學系
    日期: 1998-09
    上傳時間: 2009-11-30 12:19:55 (UTC+8)
    出版者: New Delhi: Taru Publications
    摘要: Internal reference price is an important factor when a consumer makes a purchasing decision. When the consumer adjust their internal reference prices the demand function of the product will be changed accordingly. This paper intends to discuss: (1) the effect of the dissemination of new price information on consumer’s internal reference price adjustment, purchasing quantity determination, and the shift of demand function, (2) the establishment of a new dynanic demand function mentioned above, (3) the application of the dynamic demand function in pricing strategy.
    關聯: Journal of information & optimization sciences 19(3), pp.337-352
    DOI: 10.1080/02522667.1998.10699384
    顯示於類別:[管理科學學系暨研究所] 期刊論文

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