淡江大學機構典藏:Item 987654321/19726
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/19726


    Title: The electoral perception analysis of the presidential candidates in Taiwan
    Authors: Chang, Horng-jinh;Lin, Shean-yun
    Contributors: 淡江大學經營決策學系
    Date: 1998-05-01
    Issue Date: 2009-11-30 12:19:53 (UTC+8)
    Publisher: New Delhi: Taru Publications
    Abstract: With the application of the “multidimensional scaling” to electoral consensus surveys, the analysis is more than crystal clear. The attributes are far easier explainable and understandable since each of them is transformed to two factor dimensions. Furthermore, the multidimensional scaling provides not only the attribute image of different candidates for analysis, but also the similarity among candidates from the electoral perception map. With this in mind, it cannot be overemphasized too much to support critical campaign decision-makings as whole.
    Relation: Journal of information & optimization sciences 19(2), pp.257-264
    DOI: 10.1080/02522667.1998.10699377
    Appears in Collections:[Department of Management Sciences] Journal Article

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