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    請使用永久網址來引用或連結此文件: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/19726

    題名: The electoral perception analysis of the presidential candidates in Taiwan
    作者: Chang, Horng-jinh;Lin, Shean-yun
    貢獻者: 淡江大學經營決策學系
    日期: 1998-05-01
    上傳時間: 2009-11-30 12:19:53 (UTC+8)
    出版者: New Delhi: Taru Publications
    摘要: With the application of the “multidimensional scaling” to electoral consensus surveys, the analysis is more than crystal clear. The attributes are far easier explainable and understandable since each of them is transformed to two factor dimensions. Furthermore, the multidimensional scaling provides not only the attribute image of different candidates for analysis, but also the similarity among candidates from the electoral perception map. With this in mind, it cannot be overemphasized too much to support critical campaign decision-makings as whole.
    關聯: Journal of information & optimization sciences 19(2), pp.257-264
    DOI: 10.1080/02522667.1998.10699377
    顯示於類別:[管理科學學系暨研究所] 期刊論文





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