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    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/19691


    Title: The effects of advertising messages about a non-target product on the evaluation of a target product: An experimental study
    Authors: 張紘炬;Chang, Horng-jinh;黃志文;Huang, Chih-wen;Tai, Ai-ping
    Contributors: 淡江大學經營決策學系
    Keywords: Studies;Target markets;Advertising;Impact analysis
    Date: 2002-06
    Issue Date: 2009-11-30 12:18:43 (UTC+8)
    Publisher: International Journal of Management
    Relation: International Journal of Management 19(2)pt.1, pp.248-257
    Appears in Collections:[管理科學學系暨研究所] 期刊論文
    [企業管理學系暨研究所] 期刊論文

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