淡江大學機構典藏:Item 987654321/19171
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    Please use this identifier to cite or link to this item: https://tkuir.lib.tku.edu.tw/dspace/handle/987654321/19171


    Title: 廣告效果的福利分析
    Authors: 林志鴻;張春桃
    Contributors: 淡江大學國際貿易學系暨國際企業研究所
    Keywords: 效果;福利;廣告
    Date: 1991-08
    Issue Date: 2013-04-11 14:20:44 (UTC+8)
    Publisher: 臺北市：臺灣銀行
    Relation: 臺灣經濟金融月刊 27(8)=319，頁65-73
    Appears in Collections:[Graduate Institute & Department of International Business] Journal Article

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