English  |  正體中文  |  简体中文  |  Items with full text/Total items : 57980/91504 (63%)
Visitors : 13698013      Online Users : 45
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library & TKU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
  • Adv. Search
    HomeLoginUploadHelpAboutAdminister Goto mobile version
    Please use this identifier to cite or link to this item: http://tkuir.lib.tku.edu.tw:8080/dspace/handle/987654321/19095

    Title: 複合式關聯式法則運用於保險業資料採礦之研究
    Other Titles: Data Mining - Disjunctive Consequent Association Rule Research in Insurance Industry
    Authors: 蔣定安;胡宜仁;林正榮
    Contributors: 淡江大學保險學系
    Keywords: 資料採礦;關聯性法則;複合式物品項目;data mining;association rule;composite item
    Date: 2005-06-01
    Issue Date: 2009-09-28 11:12:10 (UTC+8)
    Publisher: 財團法人保險事業發展中心
    Abstract: 在資料採礦中,關聯式法則是經常被使用的技術之一,然而對於新上市的產品而言,關聯式法則的運用卻受到支持度及信賴區間最小門檻值的限制。因此,本文提出一個可以提昇支持度及信賴區間的演算法,藉此將多個項目合成一個複合式物品項目,產生以此複合式物品項目為後項的複合式關聯法則;並將此法則運用於保險業的產品組合及行銷。由實證結果顯示,主要險種搭配特定的附險銷售時,消費者除了主險外也會一併購買附險。
    The association rule is one of the frequently adopted techniques in data mining. However, it practically limited to the minimum support and confidence for newly marketed products. Therefore, we propose a new algorithm to discover the disjunctive consequent association rules whose consequents are formed by a set of disjunctive items. Moreover, we apply this new algorithm to cross selling in the insurance. The results appeared to customers would accept the primary insurance and other policies when they were provided with more than one specific insurance policies.
    Relation: 保險專刊 21(1),頁 39-55
    Appears in Collections:[Graduate Institute & Department of Insurance Insurance] Journal Article
    [Graduate Institute & Department of Computer Science and Information Engineering] Journal Article

    Files in This Item:

    File SizeFormat

    All items in 機構典藏 are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library & TKU Library IR teams. Copyright ©   - Feedback